<\/p>\n
BANGKOK|Louis Vuitton unveils \u2018LV The Place Bangkok\u2019 at Gaysorn Amarin, a new destination concept that includes an immersive exhibition, caf\u00e9, store, and a restaurant from celebrated chef, Gaggan Anand. From the inspiring architecture to the dynamic scenography and original menu items, this experiential space invites visitors to discover the breadth of imagination and creation within the Louis Vuitton universe today.<\/p>\n
Occupying two floors of the downtown retail complex, LV The Place Bangkok establishes a dream-like aura from its corner location where the fa\u00e7ade is enhanced with giant diamond shapes that glow at night. From the inside, the space plays out as a multi-faceted integration of retail, dining and culture.\u00a0<\/p>\n
VISIONARY JOURNEYS<\/b><\/p>\n
On the ground level is\u00a0Visionary Journeys<\/i>, a new exhibition that explores the Maison\u2019s heritage like never before. The scenographic experience developed by globally renowned architectural firm OMA and Partner Shohei Shigematsu, marks the first instalment of OMA and Louis Vuitton\u2019s collaborative partnership, imagining an architectural identity for the Visionary Journey\u2019s exhibition concept. Thematic rooms are constructed into distinct environments recontextualizing historic and contemporary pieces and immersing visitors in the foundational pillars of savoir-faire, innovation, travel, and creation.\u00a0\u00a0<\/p>\n
Starting with a\u00a0Trunkscape,\u00a0<\/i>where 96 trunk modules have been assembled as a tunnel, the exhibition transports visitors directly into a story of craft and ingenuity. This is followed by\u00a0Origins<\/i>, which highlights the specific and notable contributions that the Vuitton family made to the Maison as a 360-degree staging of archival documents and items detailing early inspirations and designs. Trunks from the late 19th\u00a0century illustrate how Louis Vuitton began as a packer and trunk-maker, while examples of the Monogram canvas through the decades reflect the continuity and innovation of a living brand. Dedicated to\u00a0Iconic Bags<\/i>, the next room celebrate 25 years of fashion history at Louis Vuitton through the lens of five iconic bag models (Alma, Keepall, Speedy, No\u00e9 and the Petite Malle) and how they have been reinterpreted by the Maison\u2019s artistic directors, Marc Jacobs, Kim Jones, Nicolas Ghesqui\u00e8re, Virgil Abloh and Pharrell Williams, advancing both craftsmanship and style.<\/p>\n
To emphasise the unique shape, form and importance of these icons, 21 bags and 2 ready-to-wear looks are captured in 19 clear acrylic bubbles that convey the collective contribution of these visionary designers. The penultimate space,\u00a0Collaboration<\/i>, dives into the artistic relationships that have yielded some of the most popular and memorable bags in fashion history. Reimagined by Stephen Sprouse, Richard Prince, Takashi Murakami or Yayoi Kusama, seven original creations speak to the boundless potential of collaboration, while a semi-circle of animated screens transforms a backdrop of 184 chrome-dipped bags into a cinematic showcase of each artist\u2019s distinct pattern. Finally, a surprise awaits visitors as they part in the form of a\u00a0Giveaway Room<\/i>\u00a0where souvenirs can be won and collected.\u00a0<\/p>\n
LE CAF\u00c9 LOUIS VUITTON<\/b>
\nAlso located on the ground floor, Le Caf\u00e9 Louis Vuitton exudes a lush ambiance blending botanical design elements with chic details of the Maison, from the Monogram parquet floor to furniture referencing the iconic Objets Nomades. Here, the patisserie selection tempts with cakes, tarts, parfaits and ice cream sandwiches in an array of flavours, each decorated with a signature Louis Vuitton flourish. These tantalising treats include the\u00a0Star Blossom Cake,\u00a0<\/i>a chocolate and caramel cake; the\u00a0Monogram Cake,\u00a0<\/i>a pistachio with orange blossom cake; and\u00a0a locally inspired iced refreshment called\u00a0Mango Sticky Rice Fizz<\/i>, made with mango and sticky rice-infused syrup with a splash of tonic water.\u00a0\u00a0Mirroring the climate of the\u00a0Southeast Asian city, the\u00a0interior boasts the\u00a0use of natural materials\u00a0like wood,\u00a0raffia\u00a0and plants. The\u00a0pi\u00e8ce de\u00a0resistance<\/i>\u00a0is a large,\u00a0curved counter where\u00a0the dessert selection is displayed,\u00a0and clients can explore the\u00a0confections\u00a0at their leisure.\u00a0<\/p>\n
THE STORE\u00a0<\/b><\/p>\n
Elegant yet infused with vibrant touches, the store at LV The Place Bangkok extends across the upper level in an immersive and contemporary shopping experience. Amidst vintage furniture arrangements and colourful artworks, the layout proposes the men\u2019s and women\u2019s product universes in greater fluidity, curated to capture and captivate the most discerning of clients seeking exceptional design above all else. Those seeking exclusivity can look forward to the launch of\u00a0the\u00a0Alma Nano Rainbow available in five colours, a\u00a0women\u2019s Cruise 2024\u00a0T-shirt available in four colours,\u00a0and\u00a0a men\u2019s LV Trainer Upcycling sneaker in a\u00a0unique\u00a0colourway. These products are\u00a0worldwide exclusives and\u00a0only available at this store. Personalisation is available\u00a0through\u00a0hot stamping with a\u00a0special\u00a0\u201cNong (meaning younger sibling in Thai)\u00a0Vivienne\u201d\u00a0design created\u00a0especially\u00a0for the opening.<\/p>\n
GAGGAN AT LOUIS VUITTON<\/b><\/p>\n
Also on the upper level, celebrated Indian chef Gaggan Anand has curated a \u2018food journey\u2019 offered across both lunch and dinner for the Maison\u2019s first restaurant in South Asia, \u201cGaggan at Louis Vuitton.\u201d This culinary adventure is signalled by a pyramid of trunks which lead into a room of undulating walls punctuated with resin structures by Draga & Aurel, Monogram flower lamps, and fringed curtains. The fine dining restaurant accommodates ten Italian marble tables where diners will experience a seasonal menu exclusive to Louis Vuitton and based on the 5 \u201cS\u201d \u2013 Sweet, Sour, Salty, Spicy and Surprise. From Thai-inspired dressed lobster to a mushroom recipe in a Damier pattern, each composition is presented on a distinctive dish. Moreover, for clients seeking the ultimate culinary experience, a private dining room provides a view to the kitchen with the simple press of a button.<\/p>\n
With works from local and international artists on display throughout the space, the overall concept embraces the vibrancy of Bangkok with cross-cultural flare, just as LV The Place Bangkok extends the ambitious global lifestyle vision of Louis Vuitton. Bringing a wider cultural experience into a single store, this 360 concept for Gaysorn Amarin establishes a new blueprint for Louis Vuitton spaces to come.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
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